LIFT Celebrates 13 Years of Business.


"LiFt has become an integral part of our marketing efforts. Since bringing on LiFt, we have had UNPRECEDENTED press success, driving our business to new heights. Laura is both strategic and tactical, keeping us focused on the big picture while making sure all the details are executed perfectly. This small firm has the impact of a huge firm and the personal touch of a small business."

Eun Jung Decker, CMO, REACT - Chicago, IL

Who We Are and What We Do.

LiFt® Consulting's fresh approach to business communication strategy and implementation provides added support for your Public Relations and Marketing programs. Founded thirteen years ago by expert Public Relations and Marketing consultant Laura Fitzgerald, LiFt Consulting brings unmatched passion, grace and enthusiasm for creating communication solutions for large and small businesses.

LiFt Consulting clients have appeared in top media outlets, including American Express OPEN,,, The New York Times, WSJ, Chicago Tribune, Good Housekeeping, Working Mother, Prevention, U.S. News & World Report, Inc., USA TODAY, Money Magazine, HEALTH Magazine, Men's Health, Women's Health, O, The Oprah Magazine, Better Homes & Gardens, Cosmopolitan, Woman's Day, Popular Mechanics, Sports Illustrated,, SHAPE, Martha Stewart Weddings, Reader's Digest, American Salon, Salon Today, Beauty Launch Pad, NailPro, WWD and more.

At LiFt we are proud of our work ethic, honesty, creativity and accomplishments.  But most importantly we understand the value of helping you build your own, yes your own, in-house PR and Marketing powerhouse and fully supporting well established teams.  

Short-term or long-term, local or national, special events or product launches, we design pragmatic programs based on client’s needs, goals and budget.  Brands, strategies and teams change - but the importance of an exceptional PR liaison never changes. 

Over the past thirteen years we have assisted brands and built strong relationships from California to New York and Illinois to Texas. After years of consistently producing outstanding results, LiFt Consulting continues to be recognized as a sought-after team of consultants.  The proof is in the PR - LiFt was named the first exclusive Public Relations business resource for the REDKEN Business Resource teams and is currently a member of the L'Oreal Level Loyalty Rewards program.

We invite you to come explore the possibilities.